The report "Public Diplomacy before Gullion: the Evolution of a Phrase" traces the history of the phrase and concept public diplomacy before Fletcher School of Diplomacy dean Edward Gullion officially "coined" it in 1965. The author, Nicholas Cull, is a professor at USC's Center on Public Diplomacy, and the author of the forthcoming "Selling America: US Information Overseas, a history of the U.S. Information Agency." (The report might be useful for PD speechwriters!