Friday, February 02, 2007

A "New Paradigm": the private sector and public diplomacy

Craig Hayden at USC's Center for Public Diplomacy takes a critical look at the "Private Sector Summit on Public Diplomacy" hosted by the State Department in January. He concludes, with little enthusiasm, "A corporate vision for public diplomacy appears to be on the rise again... It would seem that branding-as-public diplomacy has once again surfaced as a corrective for U.S. communication strategy. Does any of this sound familiar?" Richard Edelman's words will presumably be music to the ears of USIS diehards... (p.s. - that was another example of CiteBite in action...wonderful tool!"